How team spirit and paper prototypes create innovations - solving complex challenges with Design Thinking


To come up with ideas isn’t waiting for a sudden flash of inspiration, but a creative process that can be learned. "Design Thinking" is a new approach that has been on the market for several years and it is enjoying an increasing amount of popularity. it-economics now offers a two-day interactive and practically oriented training course for learning this method.

It happens way too often: the customer's request is not correctly understood, but there is a solution already offered. The problem here is that products or solutions are often developed based on assumptions. However, those solutions are not in any correlation with the actual needs of the customer, or customer feedback is not considered until a great amount of time and money has already been invested. Experience shows that it is worth taking the time beforehand to understand the problem and the customer's needs and then proceeding to any solution. In most cases, people learn quickly, everything falls into place, and the teams find it valuable to deal with the problem because the solution is perfectly tailored to the customer’s need.

Product development along customer feedback and prototypes

Design Thinking is based on this logic: In an ever faster changing world with increasing complexity, Design Thinking is a powerful tool for the innovation of solutions, products and services. In a structured, iterative process, the needs of a user or customer are put into focus and then (further) developed using simple materials such as paper or polystyrene prototypes.

In contrast to many other creativity methods, however, attention is not only paid to the structure of the process itself, but also to the selection of the creative team and the working environment. In the best case, the people involved in the design thinking process are interdisciplinary in order to be able to work with as many perspectives as possible. The different perspectives and feedback allow conclusions to be drawn as early as possible in product development. This keeps the process lean and reduces the probability of failure.

Interactive and practical training

In it-economics' Design Thinking Training, participants not only learn how to develop products or services, but also how to analyze and develop creative solutions for other occurring challenges in the company. The two-day training is suitable for everyone involved in the development of products, services and solutions in the company such as employees from development, marketing, sales, and managers. Design Thinking is an ideal complement to agile development methods such as Scrum, which it-economics has been offering successfully for years. Design Thinking creates excellent product visions that can be accomplished quickly and flexibly with Scrum.

Next date: 07 - 08 October 2019, Munich

Bookable via Eventbrite

Now with our summer promotion save 20% on our Design Thinking Training with the discount code "BackToSchool".